What is different in Windows 8?
Windows 8 looks really different compared to the previous releases. Unlike the other operating systems, Windows 8 has different user interface through emphasis on 'fun' swipe-swift interaction. This system really push into touch screen (or regular mouse and keyboard input) that is supported in most of the new laptop releases by the laptop hardware vendors.Windows 8, based on the source cited, also operates in a faster pace compared to previous releases, which minimizes users' wait or idle time in both personal or workplace use.
Even though the basic operation is the same and all applications are still able to be used in Windows 8, the look and way of work in Windows 8 might require users to learn it for a while.
Who and where is the target market?
As of now, Microsoft might be looking into customer market rather than the corporate world. Based on its reasoning to the respond of the standard-boring looking Windows operating system compared to Apple's iOS, the playful user interface is aimed to change or revitalize the image of Microsoft Windows to be used 'again' by the customer users after most of their customer switched into Apple and/or Android.
Looking at the tablet, however, Microsoft is trying to also retained their corporate users through full-computer capability they locate in the tablets. Microsoft tablet, unlike other tablets available in the market, are capable of running and work as a workstation or regular computer. This might be a solution for Microsoft to regain both customer as well as corporate users into its market.
Solution or.. Risk?
This summer through my internship, I have seen windows 8 on Tablet and got to use it a couple of times. Through my observation, Windows 8 has a very different interface that is very interesting and tech-savvy. Customer like me might like it because it is not as mainstream as Apple's iPad or other types of tablets. As for desktop, it is also really interesting and seems suitable for younger generation. As mentioned in the article, the impression that I got from interacting with Windows 8 is cutting edge and fun.
Even though a lot of people say that there is no big difference and changes in Windows 8, but in my opinion, there is a big change. Just like the change of Apple from version to a newer version, which for the most part is the way it looks, it is the same case for the change in Windows 8. Change in user interface is huge.
On the other side, people are seeing the risks in Windows 8.
1. Corporate customer are more likely to be resistant in implementing Windows 8 in their workplace, because of the fun and play image that they have implemented. Besides that, the change in user interface might not bring as much benefit compared to the cost they ought to pay. Except one consideration that the corporate side can consider: faster operation in the system which can improve employees' productivity.
2. Even though the concept of Windows 8 is fun and user interactive, the total change in the way it looks and works might require users to really train themselves for a while. I might say that I am more tech-savvy than most regular consumer, but when I looked at Windows 8 it took me a while to really know what I am doing with the device / operating system. Which means, it might take other consumers to learn it. This can create resistant to change or adopt the operating system.
Windows 8 Launch (New York):
Microsoft has seen some risks within this product and a lot of articles have been written before the release expressing a negative view regarding Windows 8. On the other side, I have seen many excitements and welcoming opinion regarding the same product. We will only see in after sometimes, what the answer is, whether windows 8 is a solution for Microsoft to retain and regain its share in the technology market, or perhaps a risk that can lead Microsoft to a huge loss.
Source:
- CNN
- Windows Video
C.A.
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